September 7, 2011


Miles from Here

Resume (.pdf)

Clickability by Upland Software /  Limelight Networks
In 2012 I joined Limelight Networks as a Solutions Architect, focused on implementing client solutions on their Clickability SaaS based CMS platform, with some overlapping integration of their video and Content Delivery Network (CDN) platforms. At the end of 2013, Clickability was sold to Upland Software.

My team and I launched 12 sites in 12 months for our primary client, including integration with Eloqua, a secure intranet site with document management features, and customizations to the platform’s Web Marketing Acceleration features. We moved the client from traditional web design to Responsive Design. We built two implementations that allowed for microsites to be launched without any coding, one of which included automated form integration via Eloqua, and the other featured microsites for client customers including The Walt Disney Company and the Green Bay Packers, among others.

Skillville Games
In 2011 I was hired as the Chief Technology Officer for Skillville Games, a casual/skill gaming web site. I rebuilt the previous incarnation of the site, SkillAddiction, and relaunched the rebranded SkillvilleGames site in less than 6 months.

The relaunch was covered by VentureBeat. With over 24,000 followers on Facebook, SkillvilleGames is poised to grow exponentially over the coming months and years.


SocialEdgeSkoll Foundation
From 2006 through 2012 I managed the community website for and by social entrepreneurs, SocialEdge. I was tasked with redesigning and relaunching the site. I migrated the previous incarnation’s discussions and user profiles from WebCrossing and blogs from Blogger into a new Plone based site. In addition to hosting discussions and blogs, I added the capability for the community to contribute to and edit a wiki on social entrepreneurship on the site.

As part of the launch, we added a podcast to the site featuring interviews with returned Peace Corps volunteers who have launched their own social ventures, called Peace Corps Entrepreneurs. We subsequently published it in iTunes, where it ranked as high as #6 for non-profit podcasts and #15 for Government & Organizations podcasts. It was selected as New & Notable for both sections as well. During the 2007 Skoll World Forum, we hosted blogs from a number of the attendees including the CEO’s of Witness, GlobalGiving and Benetech. We also produced video interviews of the attendees called The X-Interviews which were also published in iTunes and also featured as New & Notable in the Non-profits and the Government & Organizations sections where it ranked as high as #1 in both. The X-Interviews were highlighted as a New Release on iTunes’ Non-profit and Government podcast homepages as well. The X-Interviews series is a 2009 Webby Award Honoree as well.

In January of 2008, we launched a new podcast series featuring Echoing Green Fellows, called New Entrepreneurs. In March, it was featured on the top-level homepage of the iTunes podcast section and ended up #1 on both the Government & Organizations and Non-profits lists. In less than three years, traffic on quintupled. The SocialEdge twitter account grew to more than 400,000 followers.

ArbonneArbonne International
I was brought on board at Arbonne in 2005 to help modernize their web infrastructure. It was the first time I worked on a project that somebody else built. I instituted changes in policies and procedures in order to be more effective in delivering the monthly site revisions on time and with high quality, and managed the implementation of a new templating system to start to bridge the gap between developing with Dreamweaver templates and implementing a robust content management / portal tool. I researched options for this implementation which was to take place once a migration of the ERP system was completed.

I also implemented an email support platform from Instant Service for the customer service department which resulted in a measurable 100% increase in efficiency. I also managed the development and implementation of a commerce site for Arbonne’s sister company, Levlad, at which went live in April of 2006.

RosettaNet is a non-profit founded by my old bosses at Ingram Micro, and I was hired on as they were leaving to start a new for-profit venture. I was brought in to recreate the web site as a community portal. I was tasked with determining the business requirements, the business model for site research, development and implementation, the information architecture, the security parameters, the graphic design and the functionality. This was accomplished in less than seven months, launching in September of 2000.

We went from having four NT based user ID’s and passwords shared amongst the community to 4,000+ unique user ID’s, with functionality and content available to users based on their assigned roles, type of partner company, region or membership type, We can share content on a per user basis.

Users of the site can be given page ownership, which allows them to add a subset of functionality to their pages, including discussion threads, document components with versioning capabilities, images, text blocks via a WYSIWYG html editor and more. This has allowed us to have a robust user coimmunity supported without having a dedicated web staff beyond myself and one programmer.

As RosettaNet evolved, so did the collaborative process used by the partners to create our standards. We took advantage of the security model we had previously implemented to set up team workspaces where the members could collaborate on different ideas, documents and projects together despite the fact that they work primarily at separate (and often competing) companies in a wide range of global locales.

RosettaNetIn 2003, we redesigned the site to take advantage of a lot of new functionality we had been developing. Our navigation is now handled via dynamically driven hierarchical menus. Our content can be related to other content on the site including partner profiles, standards, programs and more. This allows us to accomplish such tasks as having all press releases, white papers, ROI Studies, presentations, supported standards and programs that are related to a particular company all show up as part of a partner maintained profile.

In 2004, we developed functionality that allows RosettaNet’s partner champions to update their company profile information on the RosettaNet site. The champions are able to update their contact information, as well as create multiple connectivity profiles that they can choose to share with select other RosettaNet partners. A number of companies are now using this functionality to share their digital certificate and trading partner implementation references with their trading partners. This functionality is the basis of forthcoming machine-to-machine web services to be offered by RosettaNet.

In late 2004, two years after RosettaNet had become a subsidiary, the Uniform Code Council reorganized its technical staff into business units that serviced all of its lines of business. I was moved into the Web Technology Group and was tasked with migrating the other lines of businesses web sites to the ClickCommerce/Webridge portal platform that the RosettaNet site was built on top of.

The first site migrated was a UCCnet subscriber web site that was focused on implementing UCCnet standards. This site had been in development for over four months and was not ready to launch. We started over from scratch with a 30 day deadline to have the site live to subscribers. We installed the Webridge application at the UCC hosting facility, re-architechted all of their content, implemented authentication against two external data sources at a separate hosting facility via VPN, and trained content owners on how to create, update and maintain their own pages. The site was launched on time and was very enthusiastically embraced by subscribers and content owners.

An end result of the reorganization was that the IT group was consolidated in the home office in New Jersey, at which time I left the organization.

PublicFigure was a prototypical dot-com flash-in-the-pan story. We had no funding, we built our site anyway, we received favorable reviews and before anybody took notice, it was gone.

I was hired to put together a web development team and information technology department, which was to have included database gurus, artists, network and server adminstrators, but once the second round of funding evaporated, I became all of the above. With no staff and a shoe string budget, I went about the task of creating the site.

I created what was intended to be the prototype for the site with FileMaker and Lasso with the intent to migrate the data to Oracle once the funding reappeared. I created the information architecture for the site based off of the wish lists of the rest of the staff. After a couple of different designs, the team settled on a very news oriented layout.
The articles were written by freelancers from all over North America, who hoped that by donating their time early on they would be rewarded with stock options and permanent, paid positions. (Ah, the halcyon days of the dot-com bubble!) I created a secure intranet site where these stories could be submitted and then routed to the editor, who could make any necessary changes prior to publishing via a form submission, or return the story to the submitter for rewrites.

Along with news articles, there was a database of biographies, one of photos, and one of works such as movies, books or albums. All of these databses were related so that when a story was submitted, it would be related to a profile which would then be related to photos, other news stories and a list of works. We also incorporated columns related to famous folk, which were related to the profiles as well.

The reviews were quite favorable. Entertainment Weekly gave the site a B+ rating and Yahoo Internet Life praised our usability. is still listed one click off of Yahoo’s home page, under the People section.

Ingram MicroIngram Micro
I was hired at Ingram Micro as a Technical Support Specialist, shortly after I had completed my Bachelor’s degree at the University of California, Irvine. In order to help keep the technical support staff up to date with all of the 40,000 products that the company carried, I created an intranet site where I started putting PDF copies of product data sheets, manuals, and other technical literature.

In a very short period of time, the archive became rather large, with the rest of the support staff joining in the process of adding files. Soon, the sales staff requested access to it, as did a new group at Ingram Micro that had just been charged with redeveloping the company’s nascent world wide web site.

I transferred to the new department and became the lead web programmer for the project. Well, for a while, I was the only web programmer on the project. The previous incarnation of the site had spanned 25 pages or so of basic information about the company. We were tasked with bringing online ordering, real-time price and availability and order status to the web, and we did so in six month’s time. We also brought structured product notes to the site, along with a lot of other features that were rather innovative for the time.

We did this at a time when WebObjects was the only application server on the market, and so we created our own custom middleware to communicate with the company’s mainframe systems and data. Since Ingram Micro is a distributor and not a reseller, all of the billing for orders was done via purchase orders and the real-time price and availability allowed users to see not only if a product was in stock, but how many were in stock, how many were on order, what the estimated time of arrival was for each warehouse in the United States. Resellers could then choose what warehouse to order a product from in order to have the product delivered as soon as possible.

The user interface was tailored to the unique needs of Ingram Micro’s varied user communites. Manufacturers were able to log in and add sales and technical information to their product profiles. Resellers were able to not only order product, but to research the archive of product data via a library of literature on the site. Banner ads and a news ticker kept them up to date with all of Ingram Micro’s latest news and offerings. Later, we extended the functionality of the site to 13 international sites in multiple languages and currencies all running of the same back end processes and templates.
In addition to the main corporate site, I also worked on the PrimeAccess project which allowed resellers to administer a site of their own, hosted by Ingram Micro, with all of Ingram Micro’s product offerings available to them, as well as any other additional products they cared to add. Another project, Partnership America, connected government resellers with pricing and programs tailored to meet their unique needs.

The last project I worked on was a redesign of both the interface and the delivery mechanisms of the site. We incorporated a new more professional look and feel with new funtionality which allowed us to move most of our client side scripting to server side processes. This redesign, completed in 1999, remained the face of until 2004.