Of course there’s still time! Although I have to admit, I am ready to be underwhelmed this year.
Why? Well, because it is getting harder and harder to imagine what revolutionary idea could be unleashed on the world these days. And expectations have gotten to the point where if Tim Cook doesn’t announce a flying car that runs off of the emissions of other cars, turning all of our smog into lovely, breathable oxygen, then Apple’s stock will dive after the curtains fall on the keynote.
So what am I expecting? Evolutionary change. Slow, dull, but ultimately important small changes everywhere. I expect Mac OS X to become macOS, because I read the same rumor blogs that everyone else does now. macOS and iOS will continue to converge. I expect to hear all about new features across all of the OS products – macOS, iOS, watchOS and tvOS. I don’t expect to hear about flyingcarOS for a while still, and I don’t expect much discussion of CarPlay. A mention, perhaps, but nothing earth shattering But I do expect that there will be a disproportionate amount of time spect talking about Apple Music as part of the updated OSes.
Services. Apple Music will get a major overhaul. The first gen product was nice, and I have kept paying for it past the free trial because I like being able to say “Hey Siri, play [obscure song] by [obscure artist]” and more often than not, hear that song. Makes commuting by car more tolerable. And yes, there will be a lot of discussion about Siri today. I expect that she will present part of the keynote.
Apple TV… won’t get the overhaul it needs. Why? Because it isn’t about hardware at this point, it’s about the business model that TV – especially cable – is clinging to. So no revolutionary service announcement where I can subscribe to all the channels I want and none that I don’t, with over the air live stations in the mix to be delivered online. So, cord cutting will continue at current paces until there isn’t enough money in cable television, and the providers collapse and become straight up ISPs. But by this time next year, I expect I’ll be using a patchwork setup of Netflix, HBONow, Hulu, SlingTV, Starz, CBS All-Access and iTunes to entertain myself. Especially since Netflix produces the best shows around now. Will Apple buy Netflix? Well, they totally missed out on LinkedIn so…
iCloud is ripe for exploitation. Will this be the year that Apple finally goes big? Part of me really hopes so – and another part of me is sick of people signing up for things with my iCloud.com email address. What would be ideal in this space? Make people forget that DropBox exists. Back up all of my photos for free. Continue moving everything that is on my computer into the cloud so that when I pick up any device I own, I have access to everything I use everywhere. So, basically, iterate on what is there until I can’t live without it. Best thing they can do here has nothing to do with new features, and everything to do with reliability.
I think we’ll see something about the next gen Apple Watch. This is a developer show, and I expect Apple to get around to having all apps run native on the watch. Tell them now, update the SDK and let them at it. I love my Apple Watch – but the apps that run via the iPhone are… painful. Pointless. I can’t wait to see what’s next in this area.
The one area that might be ripe for revolution? Home Kit. The home automation market is disjointed, and awkward. Why do I want any of these devices? Why don’t I want all of them? I do, I do, but it isn’t clear how this is all going to work out. I am intrigued by the Amazon Echo, Nest, Hunter Douglas smart blinds, Samsung’s Family Hub refrigerator… but I don’t want to kluge these kinds of things together in a way that is sloppy. I want it all nicely integrated. Do I want an Apple refrigerator? No, but I want Apple to figure out how to make all these things play nice with my iPhone. What does that look like? I don’t know, but I keep hoping that someone at Apple does.
Hardware… new Apple Watch? Maybe, but I keep thinking that they’ll do a two year cycle instead of one for the watch. New iOS devices? No – what would we have to look forward to in September if they did that? New monitor? I hope so. New Mac Pro? That would be lovely to pair with the new monitor, and the Mac Pro is seemingly destined to always be out of date. It would be lovely for them to establish a cadence for Pro updates. I’d love to know that every January – or whenever – I should expect to salivate over the most cutting edge specs and features at outrageous prices. New Macbook is the most likely hardware to show up. Contextual toucher replacing the function row of keys? Color me intrigued. And, again, this is a developer show. Give them the reigns and let’s see what is possible.
So yeah, evolutionary. Nothing earth shattering. That will have to wait a while until we realize where we have arrived. This is a lovely technological peak to surveil the future from and decide where to go next. Is Apple ready to show us the next peak? I don’t expect so, but I would love to be surprised. Oh, to heck with it, just sign me up for an iFridge and have it delivered by an iTruck! Let’s go visit the future!